The shopping habits and behavior of customers are cluttered, disorganized and they keep diverting over time. Globalization introduced more challenges for several brands and retailers who deal with a diversified variety of brands, unlimited choice, more channels to buy from and more routes to sell.
A company must know all about its existing customers and future prospects, so as to communicate effectively and deliver successfully. This course is based around a consumer-centric framework, presenting the combination of consumer behavior and marketing research for an exciting journey based on the market knowledge.
The course will enable you to:
By attending this course, you can:
Note: Students can avail 10% as group discounts
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